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For a lot of us makeup is a staple in our lives. Meaning we wear it every single day.

Even though we wear it every day a lot of us have no idea what ingredients are in our favorite products.

Would it feel great to know the stuff your coating your living breathing skin in every day is full of toxic chemicals? Yikes, probably not.

Well unfortunately most traditional makeup brands are indeed full of toxic crap.

If you’re just getting started learning about non toxic beauty products, you might want to check out the ultimate beginners guide to non toxic beauty products.

If you’re already convinced you want to remove chemicals with serious health side effects from your daily makeup routine, then keep reading to find a life changing makeup brand that’s perfect for you.

Getting Started With Non Toxic Makeup Brands

Non toxic makeup might seem intimidating, but eliminating a huge amount of dangerous chemicals from your routine will help you lead a happier, better life.

There a few things that will be helpful to understand about non toxic makeup brands before diving in.

Reading Non Toxic Makeup Labels

Unfortunately for all of us wearing makeup, or really any beauty products in general, labels are super tricky.

You’d think you could just check out the ingredient list and call it a day, but it’s not so simple.

The beauty industry is extremely poorly regulated. Brands and products can use pretty any arbitrary label they want without having to prove a thing. Next time you see words like organic, natural, green, eco, hypoallergenic, FDA approved, or non toxic, you might want to double check the labels.

A lot of brands are taking advantage of non toxic makeup trends by using the labels that draw in conscious customers without actually changing their formulas.

Beauty product labels can also hide toxic ingredients without your knowledge.

For example, they can hide ingredients under the word “fragrance” or “parfum” because the FDA says that’s cool.

What’s Hiding in Toxic Makeup Products

If you’re not sold on the fact that makeup products are full of nasty crap, let us paint the picture for you.

There are over 80,000 chemicals in use all over the world today. Many of them have not been tested for safety.

Beauty products contain all sorts of dangerous chemicals, but some of the most common ones include parabens, phthalates, and synthetic preservatives. These few options alone have been found in human breast cancer tissue and can also have other harmful effects like disrupting hormone functions or reproductive symptoms.

That is literally just a scrape on the surface. For more information check out the ultimate beginners guide to non toxic beauty.

Hopefully with that information alone, you’re ready to jump into non toxic makeup.

Non Toxic Makeup Brand Samples

A lot of non toxic makeup brands understand that it’s tough to switch from your everyday essentials to a whole new routine.

Trying new makeup brands can be expensive, and time consuming.

Luckily, a ton of non toxic makeup brands have sample programs. You can select one or a few products to try in a sample size, for a super cheap price. They usually have discounted or free shipping as well.

This way you can try a bunch of new non toxic makeup products without having to make a full commitment. Find what you love, and then buy the regular size!

Life Changing Non Toxic Beauty Brands

You can go and do your own research, or you can take advantage of the fact that we’re laying out some of the best non toxic makeup brands for you right here, right now.

These non toxic makeup brands are the best of the best when it comes to quality, lack of nasty chemicals, and demanding better products for consumers and the environment.

Alima Pure

alima pure non toxic beauty makeup

Alima Pure is a high performing non toxic makeup brand made with minimal ingredients. Their products are free from parabens sulfates, phthalates, dimethicones, petroleum, talc, bismuth oxychloride, and nanoparticles.

The Alima Pure brand lists every single one of their ingredients on their site, and they never test anything on animals either.

Alima Pure makeup products include favorites for face, cheeks, eyes, lips, and makeup accessories too. They even have refillable compacts.

Juice Beauty

juice beauty non toxic beauty products

Juice Beauty holds some of the highest non toxic makeup brand standards there are. They meet both COPA and USDA requirements and are use antioxidant rich botanical juices for all their product bases. For comparison, most other products use gycols or water as a base (yuck!).

Their botanical juices are sourced from organic farmed fruits and veggies so their products help neutralize free radical activity, which promotes healthier more youthful skin.

Juice Beauty makeup includes products that span complexion, cheeks, eyes, lips, and more. They also have an entire skincare line you’ll love too.

Real Purity

real purity non toxic makeup brand

The Real Purity non toxic makeup brand focuses on embracing natural beauty. They use only the highest quality ingredients from botanicals and plants. Unlike a lot of new brands, they’ve been focusing on clean, quality beauty for a long time. Four generations long to be exact.

Their products are free of parabens, sulfates and toxic chemicals, and they’ve got the whole family covered with a huge range of products.

Real Purity has makeup, skin care, bath and body, and a whole slew of family oriented products that everyone can use. They also have affordable samples you can try before purchasing full size.

RMS Beauty

rms beauty non toxic beauty products

RMS Beauty takes organic skin care one step further. While a lot of brands just care about the quality of the ingredients, RMS Beauty cares about their state as well. Other brands take a quality ingredient and transform it using lengthy processes like refining, bleaching, deodorizing, clarifying and heating. These processes can remove most of the nourishing capabilities the ingredients had from the beginning.

Products made my RMS Beauty are made from ingredients in their natural state and are free of toxic chemicals. Their makeup products are almost alive because they are so fresh.

You’ll love RMS Beauty products for face, cheeks, eyes, lips, and they’ve got beauty supplements that work from the inside too.

100% PURE

100% pure non toxic beauty products

100% PURE produces products with the purest, healthiest ingredients. Their ingredient list is absolutely pure, and they’re also committed to educating the world on the importance of non toxic makeup brands.

This cool brand creates makeup coloring from fruits, vegetables, teas, and other plant pigments. They’ve also adopted the strict USDA process for identifying natural ingredients called the Natural Definition Progress (NDP). They truly deliver the best of the best.

100% PURE has amazing non toxic makeup products, but they’ve also got skin care, hair, and body products too.


w3ll people non toxic makeup brand

W3LL PEOPLE creates high performing makeup products with natural ingredients and social responsibility. They take a minimalistic approach to makeup by giving you the perfect “no-makeup” look while enhancing your natural beauty.

Their innovative botanicals create lightweight makeup that breathes. Their products help prevent creasing and fading, and they are made here in the USA.

W3LL PEOPLE makes great skin, eyes and lips products as well as sets and accessories.

Vapour Beauty

vapour beauty non toxic beauty products

Vapour Beauty leverages both healing botanicals and alchemical blending to create modern, unique products that are highly effective and safe. They have a ton of cool features on their site, like a whole page dedicated to clean swaps, where they match your favorite current product with an equally amazing non toxic one so you know exactly what to buy.

You can get started with this brand by using their sweet sample program. You can choose five sample products to try for just $15.

Vapour Beauty has face, eyes, lips, and multi-use makeup products. They’ve also got a great skin care line too.

Hynt Beauty

hynt beauty non toxic beauty products

Hynt Beauty makeup products are naturally preserved, pure, vegan, cruelty-free, organic based, and manufactured ethically. Their products have rigorous ingredient specifications that customers can trust.

You can find all of Hynt Beauty’s ingredients on their website and their moisturizing blends help create the glowing look we all strive for.

Hynt Beauty has amazing products for face, eyes, lips, brushes, sets, and they’ve got samples too.

Au Naturale

au naturale non toxic beauty products

Au Naturale is all about creating awesome non toxic makeup products while spurring political change too. They demand better standards through their #CleanBeautyRevolution and create products with ethically sound, healthy, and naturally sourced ingredients.

Their founder was a nuclear analyst in Washington D.C. and has bigger goals of encouraging change in the world through more transparency, and better quality products and brands.

Au Naturale has products for face, cheeks, eyes, lips, tools, and they’ve got great samples too.

Non Toxic Makeup Brand Research

In addition to checking out the awesome non toxic makeup brands above, you can do your own research too.

There are a few awesome resources you can start with. They just require a simple search and you’ll have tons of specific information about your favorite products at your fingertips.

EWG Skin Deep Cosmetics Database

ewg skin deep non toxic product database

The EWG Skin Deep Cosmetics Database has over 70,000 products and 2,100 brands with hazard assessments on their site.

When you search a product that’s listed, you’ll find a toxicity score. The toxicity score breaks down exactly how toxic a product is based on the ingredients, and uses an easy rating system.

EWG gets their info from multiple sources, including online retailers, manufacturers, and product packaging. They have no ties to any of the brands, are a totally independent third party you can trust.

Think Dirty App

think dirty app

The Think Dirty app is a tool you can use to evaluate non toxic makeup brands on the go.

It’s easy scan feature lets you see exactly inside of any product that’s listed using the barcode on the bottle or packaging. Think Dirty uses a similar scale to the Skin Deep database, with 1 being the cleanest of products.

Both tools are totally free to use.

Of course if you’re looking for more information on non toxic beauty you can also checkout the ultimate beginners guide to non toxic beauty products.

9 non toxic makeup brands that will change your life